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Get an unique peek behind the scenes of the 73,000 sq. foot Norton HQ and manufacturing unit, all courtesy of 1 severely expert pilot and an FPV drone geared up with a digicam.
The brand new Norton manufacturing unit, which opened its doorways in autumn 2021, holds the entire model’s UK operations, together with the event and manufacturing of Norton’s mannequin line-up together with the Norton Commando 961, the V4SV superbike, and the brand new V4CR. And to say that this new facility, funded by Norton’s new house owners TVS, is a far cry from the house it used to have is a large understatement.
The place the Donington Corridor base, which Norton referred to as house in the course of the ill-fated Garner years, was a hotch-potch of producing stations with no actual organisation, the brand new base is an ultra-modern, weapon’s grade facility, with operation theatre ranges of cleanliness and crammed with hundreds of thousands of kilos of high-tech gear.
And whereas there’s a small publicly accessible space on the entrance of the manufacturing unit, which homes a variety of iconic fashions from the Norton again catalogue, for essentially the most half, the internal workings of the ability stay off-limits to the general public – till now, anyway.
The FPV drone flythrough now lets you get that behind-the-scenes take a look at the brand new manufacturing unit, the place you may catch glimpses of the whole lot from the welders and polishers creating the frames, to the end-of-line inspection that every bike should undergo earlier than being launched into the world.
Unique first ‘look’ at new Norton mannequin
The video additionally appears to offer viewers a sneaky peek at an as-yet-unknown new mannequin that’s being developed. It’s the most fleeting of glimpses and in all honesty, there isn’t a lot to glean from seeing a motorcycle coated in a sheet!
The drone, although, does transfer in for a better look, solely to be shooed away by the employees earlier than an excessive amount of is given away. From what we will inform, the bike hiding beneath the sheet isn’t an identical to any of the fashions Norton at present has on sale, and appears to function a distinct rear-end profile to the V4SV, V4CR, and Commando 961. May or not it’s the much-talked-about Atlas and Nomad fashions making their first public look? The bike the employees are within the clip does appear to have some type of seize rails or maybe handguards mounted on it, which may add weight to the speculation.
From a enterprise perspective, a less expensive providing from Norton that’s simpler to mass produce wouldn’t be a foul factor, and that’s just about what the 2 road scramblers promised. The remainder of vary continues to be fairly aspirational, and whereas that does tie in to Norton’s premium model positioning, having a better quantity and decrease margin providing could possibly be a fast and comparatively straightforward strategy to get some new bikes out on the street.
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