Bike Gross sales Regular For Third Quarter Of 2023


Within the Australian market, the motorbike business is taking a constructive flip transferring into the fourth quarter of 2023. In whole, from January to September, 2023, 68,572 models have been offered. This determine includes bikes and Off-Freeway Automobiles (equivalent to off-road bikes).

In accordance with a report by Australian publication MCNews.Au, this represents a slight 2.3-percent decline versus the identical interval final yr, however represents a slight arrest within the decline of gross sales figures which registered a 5.9-percent drop within the first half of 2023. The most effective half is that there seems to be a resurgence in gross sales throughout all market segments starting from highway bikes to off-roaders, and even scooters. Whereas the numbers principally signify declines versus the identical interval in 2022, it’s price noting that rising price of residing and rates of interest have seen the buying energy of a number of Australians take a success this yr.

2024 KTM 790 Duke - Outside - Wheelie

KTM is among the many record of standard motorbike producers in Australia.

Taking a look at issues on a per-category foundation, highway bikes made up 37.7 p.c of all gross sales with 25,952 models offered. This marked a slight 1.1-percent lower versus the identical interval in 2022. In the meantime, off-road bikes made up the most important chunk with 39.6 p.c or 27,212 models offered. Nonetheless, the market contracted by 5.9 p.c in 2023. Scooters contributed 6.4 p.c in whole gross sales with 4,413 models offered. Apparently, nonetheless, scooters noticed a powerful nine-percent gross sales progress versus the identical interval final yr. In the meantime, OHVs remained steady at 16.2 p.c of the market with 11,175 models offered.

It’s fascinating to notice that scooters have been selecting up steam within the Australian market. These compact two-wheelers are standard in Europe and Asia due to their practicality, effectivity, and affordability – issues that Australians are taking discover of. In accordance with Federal Chamber of Automotive Industries (FCAI) Chief Govt Tony Weber, scooters current themselves as engaging city mobility choices. “Though Scooters are a small portion of the general market, it was necessary to notice the numerous enhance in gross sales in contrast with 2022,” he informed MCNews.Au.

Weber defined how the present financial local weather has stifled a number of Australians’ shopping for energy, “This can be a turnaround from the outcomes we have been seeing throughout the first six months. The financial atmosphere continues to affect gross sales of bikes and scooters as folks take care of cost-of-living pressures and rising rates of interest. Nevertheless, bikes and scooters proceed to be a viable choice for private transport, typically superb for brief journeys together with decreasing site visitors congestion.”

In accordance with FCAI knowledge, Yamaha is at the moment on prime when it comes to gross sales figures, whereas different massive gamers, specifically Honda, Kawasaki, and KTM, observe carefully behind. Nonetheless, it’s necessary to notice that this report doesn’t paint the entire image in relation to the Australian motorbike business. Some manufacturers, notably newer manufacturers, aren’t represented within the official audit figures, as they select to maintain their knowledge confidential. New gamers out there, particularly these from Chinese language producers, have additionally been making fairly an affect within the Australian market.


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