2023 Australian Bike Gross sales Knowledge


Bike Gross sales Figures
January 1 by December 31, 2023

FCAI Bike Gross sales Figures

  • Complete Gross sales
    2023 – 95,980
    2022 – 99,030
    2021 – 123,530
  • Complete Highway Gross sales
    2023 – 35,122
    2022 – 36,208
    2021 – 37,270
  • Complete Off-Highway Gross sales
    2023 – 40,138
    2022 – 41,681
    2021 – 53,118
  • Complete Scooter Gross sales
    2023 – 6135
    2002 – 5316
    2021 – 4821
  • Complete OHV/ATV/SSV Gross sales
    2023 – 14,585
    2022 – 15,825
    2021 – 28,321

In 2023, a complete of 95,980 bikes and OHVs discovered new house owners in Australia, marking a 3.1 per cent lower from the earlier yr.

Off-road bikes totalled 40,138 models, experiencing a 3.7 per cent lower and street bikes recorded a 3 per cent decline (35,122 models) on 2022 figures.

Bucking the development, scooters skilled a robust improve in gross sales (6,135 models) up 15.4 per cent on the earlier yr.

OHV phase offered 14,585 models, a lower of seven.8 per cent in contrast with 2022 figures.

Tony Weber – FCAI

As Australians handle tighter funds, leisure merchandise are sometimes the primary to be affected. Leisure merchandise, together with bikes, usually bear the brunt of monetary constraints throughout difficult intervals. The lower in motorbike gross sales underscores the impression of financial pressures on discretionary spending. A rise in scooter gross sales factors to adjustments in shopper preferences within the Australian market with new riders venturing onto our roads, profiting from simpler parking and faster commute occasions.”

This isn’t the total image

Sadly these are the one figures we now obtain from the official gross sales audit. Traditionally we might be capable of see model by model and mannequin by mannequin performances, however the FCAI aligned manufacturers now maintain their playing cards near their chest and refuse to launch detailed knowledge which is why of late you haven’t seen the common detailed motorbike gross sales figures evaluation by mannequin phase and mannequin that we typically dropped at you every quarter on MCNews.com.au. New Zealand have a clear mechanism with public reporting of registration knowledge on a month-to-month foundation however right here it has all gone a bit secret squirrel.

It needs to be famous that some manufacturers usually are not represented within the official audit figures in relation to motorbike gross sales. Their reticence to launch their figures to the audit physique and be a part of the FCAI appears to be the catalyst for the FCAI manufacturers now releasing solely very restricted knowledge, seemingly to not reveal any market intelligence to the manufacturers not aligned with the FCAI.

Manufacturers below the City Moto Imports group corresponding to Royal Enfield, Benelli, MV Agusta, Segway and Rieju usually are not included within the FCAI audit.

The Royal Enfield Hunter 350 offers a more modern roadster option
Royal Enfield gross sales usually are not recorded by the FCAI

Likewise, the likes of CFMOTO, Kymco, Sherco and Landboss that come below the stewardship of Mojo Bikes, usually are not included within the gross sales figures as these firms usually are not members of the Federal Chamber of Automotive Industries.

CFMOTO gross sales usually are not included within the FCAI knowledge.

With the quoted 95,980  complete gross sales within the Australian market not together with gross sales from these manufacturers, the true determine is sort of doubtless in extra of 120,000.


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